Building a Website for Your Business (via Intuit Small Business Blog)The recession may be over (at least according to economists) but America’s small businesses are still in cost-cutting mode. In an October 11 article, SmallBizTrends.com cites a National Bureau of Economic Research study. It’s findings? “Owner…
Become a Go-To Customer Resource to Increase Sales (via Intuit Small Business Blog)Want to attract more customers? It may be time to scale back on promotions and take a hard look at what you’re providing potential clients. “Success in today’s economy means creating relationships that last through the good and the tough times…
To Boost Revenue, Choose the Sales Channel Less Traveled (via Intuit Small Business Blog)When the going gets tough, it’s said, the tough get going. Likewise, when traditional sales channels come up short, some tough-minded small-business owners find opportunities where few — or maybe none — have dared to sell their wares before. Hammers…
What You Need to Know About Small-Business Record Keeping (via Intuit Small Business Blog)Three little words can cost you a lot more money than you might imagine — and they have nothing to do with “love.” When it comes to keeping your business’s records, saving everything “just in case” can prove to be an expensive proposition…
Cater to How Customers Communicate for Greater Marketing Success (via Intuit Small Business Blog)Your customers obviously share an affinity for your business and its goods or services, but they differ in how they communicate. Their methods these days include texting, email, phone, and face-to-face networking. Understanding your customers’ styles…
Is Profit-Sharing Right for Your Small Business? (via Intuit Small Business Blog)Profit-sharing? You want me to share my hard-earned profits with people who haven’t invested any capital in my company? Yes, perhaps. Profit-sharing can increase employee productivity and morale while decreasing turnover, among other benefits. Here…
What to Do Before Launching a New Product (via Intuit Small Business Blog)Sooner or later, your small business will probably have to release a new product in order to grow. But unless you take a few key steps beforehand, your effort may be doomed to fail. Here are four critical things to do before you launch a new product…
4 Hints That Your Target Market Is Moving (And How to Follow It) (via Intuit Small Business Blog)You identified your target audience when you drafted your business plan, but perhaps since then the market has shifted in ways you didn’t anticipate. In fact, the customers you originally sought may differ greatly from those you attract today. How…
Want to Earn More Green? Use the Psychology of Color (via Intuit Small Business Blog)Want to really influence people with your marketing efforts, give some serious thought to the colors you use in everything from advertisements to in-store promotions. Why? Consumers cite color as the reason they buy [PDF] something 85 percent of the…
6 Mobile Marketing Tips for Your Small Business (via Intuit Small Business Blog)Nine out of 10 adults in the U.S. has a cell phone — and more than half of those devices are smartphones. The question isn’t whether you should adopt a mobile marketing strategy; it’s what are you doing to reach people who live and die by their…
