Why the Cloud Makes Sense for Small Business (via Intuit Small Business Blog)“Your customers demand that you be in the cloud,” says Doug Sleeter, a nationally recognized expert in accounting-software consulting. “The latest innovations in cloud, mobile, and connected solutions are changing everything about how you will work in the future.” As founder and president…
3 Strategies for Marketing Your Small Business on YouTube (via Intuit Small Business Blog)Small businesses are constantly seeking ways to grow their customer base. Online video is becoming a choice method for communicating with existing and potential customers. Here are three ways that you can grow your business using YouTube marketing. How-To Videos How-to content is extremely popular…
Marketing Your Business to College Students (via Intuit Small Business Blog)If you’re trying to launch a business, getting college students on board can help you grow fast. They’re open to new things, they’re social media-savvy, and they have access to plenty of cash. According to MarketingForecast, the 20 million students attending college in the United States have…
10 Steps for Creating Your Business’s Facebook Page (via Intuit Small Business Blog)If you’re still holding out on creating a Facebook page for your business, the reasons to reconsider your position are multiplying fast. Here are just two: Nearly 9 million small businesses use Facebook to build consumer awareness for their brands and services, and a whopping 86 percent deem them…
4 Incorporation Mistakes Small Businesses Make (via Intuit Small Business Blog)Incorporation can be a smart decision for small businesses as they start to grow. Knowing when and how to do it, however, is sometimes difficult, and the process can be complicated. Here are four (often costly) incorporation mistakes that small businesses tend to make. 1. Incorporating Too Soon A common…
5 Ways to Earn Passive Income (via Intuit Small Business Blog)If you’re the sole proprietor of a service-oriented business, your offering is you. So, when you aren’t actively working, your earnings take a hit. Having a business model that requires you to labor constantly to generate income is a tough one to sustain. What happens if you get sick or injured…
3 Things to Know about Buying Into a Franchise (via Intuit Small Business Blog)Running a small business takes courage and a streak of independence. You either have both, or you don’t. Deciding whether to run your startup as an independent company or as part of a franchise organization, however, is much more complex. After several years of decline amid the recession, the number…
How to Convert a New Customer into a Repeat Customer (via Intuit Small Business Blog)Acquiring a new customer is six to seven times more costly than retaining an existing one, reports Flowtown, a company that specializes in small-business marketing strategies, tools, and tactics. Thus, it makes sense to spend a significant part of your marketing budget on drawing people back to your…
4 Money Trends to Watch — and 2 You Can Ignore (via Intuit Small Business Blog)Your business can’t do much without money, but your financial health hinges upon far more than just making the cash register ring. Given the abundance of advice, stats, and other data available, how do you avoid information overload and uncover what’s important to your enterprise? The Intuit Small…
Reach Green Consumers through an Online Marketplace (via Intuit Small Business Blog)Gaining traction in a recovering economy presents a challenge for even the greenest of small businesses. Your company may already demonstrate leadership in social and environmental sustainability through responsible operations. It may even offer an exceptional, eco-friendly product line. However, you…
