“Marketing online is all about photography now,” says veteran jeweler Mark Poulin. “I’m selling photographs.” For the past 20 years, Poulin (pictured) has been selling enamel jewelry featuring whimsical depictions of animals, aliens, and more…
B.I.T. Billionaires in Training Partners
Saturday, May 31, 2014
Marketing Tips From an Etsy Power User
Surprise Your Customers to Build Loyalty
Customers generally expect to get what they pay for. If you go beyond that to deliver something extra and unexpected, you can set your company apart from the competition. To that end, here are five ways to surprise customers and beat “the other guys…
6 Tips for Hiring Your Successor
You know you’ve succeeded as a small-business owner when you can finally hire someone else to run your company’s day-to-day operations. Handing over the reins can give you a chance to grow, try something new, or simply relax for a while. But letting…
Simplify Your Social Media Efforts With Buffer
If you truly want to influence people and establish yourself as an expert in your field, your social media presence needs to go beyond Twitter and Facebook. But maintaining multiple accounts across networks can be a time-consuming endeavor. Content…
Building a Successful Social Media Campaign
As an entrepreneur, you know all about the power of social media: It can help you build your brand, promote your business, and connect with customers. But before you write your next post or tweet, consider whether your current strategies are making…
Disenfranchised: How to Get Out of a Bad Franchising Agreement
Buying a franchise can be a lot like getting married: Your courtship is blissful, so you seal the deal and then enjoy a fruitful honeymoon period. But then, at some point, the relationship sours — and you decide you want out. As in divorce, leaving…
5 Things You Can Do Today to Become More Productive
Do you feel like your to-do list and the clock are engaged in constant battle? Kevin Kowalke, a mortgage broker and business strategist, believes you need to examine what’s working and what isn’t — and then strategize how to be more productive…