Advertising and Promotions Law Essentials for Small-Business Owners (via Intuit Small Business Blog)You know that lying about your products and services can land you in hot water, but there’s a lot more to “truth in advertising” than just being honest. What are the rules around how you can advertise and promote your products and services? The…
Mastering Cash Flow in Your Small Business (via Intuit Small Business Blog)Managing cash flow is critical to keeping your doors open. Much like the blood that courses through your body, cash flows through every area of your organization, nurturing its growth and preventing problems. To keep your business healthy — and to…
The Do’s and Don’ts of Raising Capital (via Intuit Small Business Blog)With so many alternative financing options now available, you may assume that raising capital to grow your company isn’t as tough as it was back when traditional banks dominated small-business lending. However, 43 percent of the respondents to a 2012…
What Not to Do When Seeking a Small-Business Loan (via Intuit Small Business Blog)Small-business owners who get turned down for a loan often blame the lender. Yet, more often than not, the owner is primarily at fault, because he or she went about borrowing money all wrong. Loans are a lot like marriage proposals; you ought to be…
Focus on Content Marketing Instead of SEO (via Intuit Small Business Blog)A steady transformation is taking place in online marketing. The strategies for getting your website seen by existing and prospective customers are changing. Instead of focusing exclusively on SEO, or search engine optimization, many companies are shifting…
How to Use a Contest to Commission Freelance Work (via Intuit Small Business Blog)Does your company need a logo? Perhaps a website redesign or a promotional piece? As a small-business owner, you probably do not need to forge a relationship with a high-end design or marketing firm. Yet finding a freelancer who will deliver high-quality…
How to Identify Your Target Audience (via Intuit Small Business Blog)Attracting customers is critical to the success of your small business. To achieve this goal, you can either throw together a makeshift marketing plan and hope for the best — or you can take time to determine who is most likely to want or need what…
Get Better Testimonials by Asking These 6 Questions (via Intuit Small Business Blog)Nothing is more powerful in persuading prospects to become customers than testimonials from existing clients. These personal recommendations tend to carry great weight because they are authentic and demonstrate that real people get satisfaction and…
How to Get Your Customers to Spend More (via Intuit Small Business Blog)It’s challenging enough to bring in new customers, harder still to keep them, and downright difficult to get them to spend more. But that isn’t to say that it can’t be done. Here’s how. 1. Offer similar promotional deals to new and existing…
5 Solutions to Common Small-Business Problems (via Intuit Small Business Blog)Being a small-business owner can feel like a never-ending race. It takes stamina, discipline, and a surprising amount of work to succeed. Owning your own company isn’t just about fulfilling a passion; it’s about knocking down all the unexpected…
