7 Tax Breaks for Small Business to Consider for 2013 (via Intuit Small Business Blog)It’s up to you to keep the appropriate records and take advantage of the available IRS income-tax deductions. There’s a fine line between cheating the system and not cheating yourself. Here’s a look at a few of the breaks available to small-business…
How to Use ‘Schwag’ as a Marketing Tool (via Intuit Small Business Blog)Giving away products that bear your company’s logo can effectively capture — and keep — people’s attention. Most consumers own about 10 promotional items, which they typically hang on to for six months, a far longer period of time than any other…
Understanding Your Company’s Core Competencies (via Intuit Small Business Blog)When you first started your business, you probably knew which areas you excelled in. Over time, however, your focus may have shifted. “We move away from our core competencies as our businesses grow, and we choose — consciously or not — to take…
Using SEO Analytics Services to Boost Your Website Rankings (via Intuit Small Business Blog)The field of search-engine optimization, or SEO, has changed dramatically in the past few years, thanks to Google’s algorithm updates. Today, the best way to increase your website’s ranking for specific keywords in search results is to publish high…
4 Customer-Relationship Management Systems for Small Businesses (via Intuit Small Business Blog)Does your small business routinely seek customers for large projects? Does it sell particular products or solutions to clients on an ongoing basis? In either case, a customer-relationship management system may be an ideal way to keep track of your clients…
Do You Need a New Social Media Strategy? (via Intuit Small Business Blog)Teenagers, who spend more than $208 billion each year, are leaving Facebook in droves. This means that small-business owners who rely on the world’s most active social network to sell products or services to young customers may want to rethink their…
Set Meaningful, Measurable, and Motivating Employee Goals (via Intuit Small Business Blog)Are you and your employees setting goals for 2014? Now’s the time to finalize your plans for the year ahead. Follow these five steps to help ensure that your expectations are met and that everyone’s efforts drive the business’s success. 1. Align…
Be a More Productive Risk-Taker in 2014 (via Intuit Small Business Blog)For most small-business owners, there’s a big difference between taking calculated risks and behaving recklessly. Doing nothing qualifies as reckless behavior, because maintaining the status quo in an ever-changing marketplace is almost always a recipe…
Using Guest Writers to Beef Up Your Blog (via Intuit Small Business Blog)Experts predict that content marketing isn’t just a trend; it’s here to stay. Small-business owners who ignore its existence are missing big opportunities to connect with customers and keep them engaged. Don’t have time to write original blog…
Content Marketing: 3 Tips for Effectively Using “Listicles” (via Intuit Small Business Blog)The “listicle,” a slang term for content presented as a series of bullet points, steps, tips, facts, quotes, or pictures, is nothing new. Newspapers and magazines have been publishing Top 10 articles and similar fodder for ages. However, lately…
Robert Goetz on Small-Business Trends to Watch in 2014 (via Intuit Small Business Blog)As the new year begins, small-business owners need to look at the big picture. While many business owners are concerned with making the monthly payroll, other issues — such as managing employees, competing with bigger players, and determining which…
7 Small-Business Management Goals to Set This Year (via Intuit Small Business Blog)All of those resolutions you made for yourself for 2014 — get healthier, save more money, and find work-life balance, etc. — are certainly worthwhile endeavors. But the best thing you can do for your business this year is become a stronger manager…
