Starting a business inevitably requires completing a seemingly endless list of tasks that need to get done, like, yesterday. But does everything really have to happen right away? The short answer is no. Cut yourself some slack and understand that not…
Thursday, October 17, 2013
6 High-Priority Startup Tasks for Entrepreneurs
Where Should Your Small Business Spend Its Marketing Dollars?
You’re ready to spend money to grow your business, but you aren’t sure where your marketing dollars will have the greatest impact. Intuit asked a few experts what small-business owners should invest in to get the most bang for their bucks. 1. Website…
How to Apply Lean Startup Principles to Marketing
Startups must maximize every dollar, especially when additional investor funding is contingent on early success. Here’s how to apply the Lean Startup principles to your marketing efforts. 1. Experiment, measure, repeat. The Lean Startup model emphasizes…
Do You Have a Hobby or a Business?
It can take time for entrepreneurs to realize their dreams. Often new ventures are nurtured on the side for years while their owners continue to earn steady paychecks from someone else. But at what point does your “hobby” become a business for IRS…
How to Comply With the Affordable Care Act
The Affordable Care Act’s marketplace opens today — despite the federal government’s budgetary shutdown — so it’s time for small-business owners to take steps to remain in compliance with the law. Here’s a primer on what to do right now.…
In the Trenches: How to Use Commissions
Over the years, I’ve flirted with various commission structures for the people who work for me, and my views keep changing about whether it’s a good or bad way to offer compensation. I recently came to the conclusion that how I’ve used commissions…
How to Get More Customers From Your Blog
Blogging is a cheap, easy way to get — and keep — your brand name in front of prospects and customers. When done well, a company blog helps build credibility, elicit helpful feedback, and generate sales leads. Here are some tips for using your blog…
4 Ways to Track a Marketing Campaign
You’re ready to blast out a series of promotions to boost business. Before taking action, consider setting up a system to monitor your efforts. By doing so, you’ll be able to see which one of your strategies best resonates with customers and generates…
Reaching Customers Through Text Messaging
There’s something about a text message that commands our immediate attention. From the moment the phone buzzes or vibrates, we want to know who is texting us and what they have to say. And that is the selling point behind direct mobile marketing campaigns…
Be Ready When a Crisis Occurs
A crisis by its very nature is unexpected. An employee may suffer a serious workplace accident or a catastrophic illness. A business scandal could flare up out of nowhere. A product malfunction might cause a customer’s injury. Whenever any type of…
In the Trenches: Choosing Our Tone With Unhappy Customers
It’s tough — if not impossible — to please every single person every single time, so it’s pretty much inevitable that all small-business owners will have to deal with unhappy customers at some point. I’ve come to accept this fact, even though…