How to Market Your Business Through Public Speaking (via Intuit Small Business Blog)Nobody knows your business as well as you do, which makes you an expert in the field. Sharing what you know in a public forum can help you market your business, expand your network of contacts, and attract new customers. Here are things you can do before…
The Essential Ingredient of Small-Business Exporting (via Intuit Small Business Blog)Somewhere in Fiji, someone is devouring a meal made with Bone Suckin’ Sauce, a lip-smacking and award-winning product exported by Ford’s Gourmet Foods of Raleigh, N.C. When former real estate appraiser Phil Ford re-created his mother’s recipe…
7 Tips for Setting Your Marketing Budget (via Intuit Small Business Blog)If boxing is the sweet science, then maybe marketing, given its unpredictability, is the sweet-and-sour science. Or perhaps it’s more like fuzzy math. No matter. Your small business needs marketing. It must be done, no matter how tedious or difficult…
4 Free Online Courses for Entrepreneurs (via Intuit Small Business Blog)Among educators and anyone who’s anxious to learn, massive open online courses — MOOCs for short — are all the rage. It seems that when you pair online instruction with everybody’s favorite word, free, you’re onto something. “We estimate…
Designing a Pop-Up Model for Small-Business Success (via Intuit Small Business Blog)Creative entrepreneurs Sarah Filley and Alfonso Dominguez (pictured) had known each other for many years before the day in 2011 when they hatched the idea that would transform a California neighborhood and spark national interest. “We literally ran…
5 Factors to Consider When Setting Prices (via Intuit Small Business Blog)The legendary psychologist Sigmund Freud is thought to have said, “Sometimes a cigar is just a cigar.” That may be, but price is never just about price. The psychology of pricing involves much more, including perceived value and marketplace competition…
Why and How to Conduct a Web Content Audit (via Intuit Small Business Blog)Whether you’re planning to redesign your website, rebrand your company, or increase your online marketing might, you’ll want to examine whether your existing web content is supporting your company’s goals. A web content audit is a thorough review…
