When closing a sale, price is often a major consideration. In fact, it’s often the biggest factor when it comes to making a sale or losing a customer out the door. But plenty of businesses price their products very highly, and do quite well at selling…
Monday, November 18, 2013
How to Sell More of a High-Priced Product
How to Know When It’s Time to Grow Your Small Business
Every small business eventually reaches a plateau. You’ve maxed out your current capacity, but you’re hesitant to hire another employee, open another location, or take another step forward. You fear that sales may slow, wonder whether the risks…
Using Google’s New Search Report to Drive Web Traffic
Are you using search-engine optimization and sponsored links to drive traffic to your company’s website? If so, Google has a new report for you. Small-business owners who have an AdWords and a Webmaster Tools account can now generate a paid & organic…
Business Building for Introverts
Social media dominates the news these days, with experts of all stripes offering glib advice on how to grow your business by becoming an online “star,” by putting yourself “out there,” and by “building relationships” with everyone you encounter…
How to Maximize Growth in Your Solo Operation
More than 70 percent of U.S. businesses are owned and operated by sole proprietors. These independent professionals — often freelancers, consultants, and contractors — essentially own and run the whole show themselves. They work alone to provide…
Strategies for Expanding Your Business
So you’re thinking about expanding your small business. Congratulations! That means you’re doing well enough to consider tackling new challenges and opportunities. At the same time, you need to make well-informed strategic decisions before you…
Hate Sales? Try These 4 Tactics
Most entrepreneurs recognize that selling more goods or services is key to growing a business. But that recognition is of little help to entrepreneurs whose introverted personalities are geared more toward developing products or solutions to business…