5 PR Moves You Can Make Yourself (via Intuit Small Business Blog)If you’re like many small-business owners in today’s economy, hiring a press relations or PR rep isn’t in your budget. But you still need to get the word out about your business. Don’t fret. Here are five PR moves that you can make yourself. Create a media kit. Media kits are sent to reporters…
5 Ways to Tell Your Customers You Love Them (via Intuit Small Business Blog)As a small business owner, you understand how important it is to make your customers feel appreciated. Unfortunately, showing your loyalists some love isn’t always easy. And it certainly isn’t a responsibility you want to take lightly. According to a 2006 study by the Harvard Business Review, it…
3 Ways You Can Benefit from Neuromarketing (via Intuit Small Business Blog)“Neuromarketing” has become a hot buzzword in marketing circles, but as intimidating as the practice may sound, it’s actually quite simple: It essentially lets businesses translate a handful of scientific discoveries — such as how certain stimuli (scent, sight, sound, texture, messages, etc…
6 Tips for Starting a Small Business During a Recession (via Intuit Small Business Blog)Although it goes against conventional thinking, there are many reasons why you should consider launching a small business during a recession. If you have a great idea and a strong work ethic, the state of the economy should have little or no effect on your plans. In fact, by starting a business during…
Small-Business Owners Share the Best Advice They Ever Received (via Intuit Small Business Blog)A trusted mentor who can guide you toward opportunity — and away from costly mistakes — is a valuable asset to any small-business owner. The Intuit Small Business Blog recently asked six entrepreneurs for the best advice their mentors ever gave them. In the spirit of paying it forward, here are…
4 Small-Business Skills Worth Sharpening (via Intuit Small Business Blog)Whether you believe that entrepreneurs are born or made, small-business ownership requires you to perform diverse duties, some of which you may know very little about. The more skills and knowledge you possess, of course, the less paid assistance you’ll need. So, why not educate yourself? Many community…
How Customer Loyalty Programs Can Bring You More Business (via Intuit Small Business Blog)Repeat business deserves special recognition. You want to acknowledge and reward the people who help to support your small business — and keep them coming back for more. An effective way to show your appreciation is through a carefully designed and implemented customer loyalty program. To ensure…
