4 Ways to Build Your Customer Base (via Intuit Small Business Blog)Three out of four U.S. small businesses expect better sales in 2014, according to the latest monthly survey of CEOs [PDF] released by The Wall Street Journal and Vistage. Is that what you want for your company as well? A key way to sell more goods or…
Is Your Product in Danger of Becoming Obsolete? (via Intuit Small Business Blog)“People don’t want gadgets anymore. They want services that improve over time.” —Jeff Bezos, founder and CEO of Amazon.com Once upon a time, building a quality product and offering it at an attractive price was the key to success. However, that…
7 Tools for Gathering Customer Feedback (via Intuit Small Business Blog)Do you know what your customers really think about your company, products, services, or employees? You should make it a point to find out: 73 percent of consumers trust the recommendations of their friends or peers far more than most of your marketing…
6 Ways to Cultivate User-Generated Content (via Intuit Small Business Blog)User-generated content — words and images provided by visitors to a website instead of its publisher — is an effective way to boost the SEO ranking of your company’s website. Requesting reviews of your products and services, answers to frequently…
4 Factors to Consider Before Taking Out a Small-Business Loan (via Intuit Small Business Blog)If your company is running short on funds, applying for a loan may seem like the best next step. After all, an influx of cash can keep operations running, support expansion plans, and ultimately help to increase revenue. Before borrowing money, however…
Using Handwritten Thank-You Notes to Distinguish Your Business (via Intuit Small Business Blog)A personal touch can boost client loyalty, referrals, and overall business success. John Kralik’s story proves this: With everything going wrong in his life and his work, he decided to spend a year writing a thank-you note a day. Kralik wrote to everyone…
4 Guidelines to Follow When Offering Free Shipping to Customers (via Intuit Small Business Blog)When it comes to shipping, the word “free” can be a deal maker. Eight in 10 Americans who bought an item this year that required shipping said shipping options — including free delivery — were an important factor in their overall shopping experience…
