Set Meaningful, Measurable, and Motivating Employee Goals (via Intuit Small Business Blog)Are you and your employees setting goals for 2014? Now’s the time to finalize your plans for the year ahead. Follow these five steps to help ensure that your expectations are met and that everyone’s efforts drive the business’s success. 1. Align…
Be a More Productive Risk-Taker in 2014 (via Intuit Small Business Blog)For most small-business owners, there’s a big difference between taking calculated risks and behaving recklessly. Doing nothing qualifies as reckless behavior, because maintaining the status quo in an ever-changing marketplace is almost always a recipe…
Using Guest Writers to Beef Up Your Blog (via Intuit Small Business Blog)Experts predict that content marketing isn’t just a trend; it’s here to stay. Small-business owners who ignore its existence are missing big opportunities to connect with customers and keep them engaged. Don’t have time to write original blog…
Content Marketing: 3 Tips for Effectively Using “Listicles” (via Intuit Small Business Blog)The “listicle,” a slang term for content presented as a series of bullet points, steps, tips, facts, quotes, or pictures, is nothing new. Newspapers and magazines have been publishing Top 10 articles and similar fodder for ages. However, lately…
Robert Goetz on Small-Business Trends to Watch in 2014 (via Intuit Small Business Blog)As the new year begins, small-business owners need to look at the big picture. While many business owners are concerned with making the monthly payroll, other issues — such as managing employees, competing with bigger players, and determining which…
7 Small-Business Management Goals to Set This Year (via Intuit Small Business Blog)All of those resolutions you made for yourself for 2014 — get healthier, save more money, and find work-life balance, etc. — are certainly worthwhile endeavors. But the best thing you can do for your business this year is become a stronger manager…
How to Get Better Results From Google AdWords Campaigns (via Intuit Small Business Blog)There’s a good reason that Google AdWords is popular with online marketers: It provides a highly effective means of driving new prospects to a company’s website and converting them into customers. Businesses make an average of $2 in revenue …
