If your company website isn’t ranked highly by internet search engines, particularly Google, your customers and prospects may have difficulty finding you. Complicating matters, Google keeps changing the rules by which it ranks websites. Here are…
Tuesday, September 17, 2013
Latest SEO Tips for Higher Google Rankings
4 Free Online Resources for Learning to Code
Want to learn some basic HTML to keep your company’s website updated? Need to acquire some advanced skills, such as writing APIs, so you can develop web and mobile apps? In either case, knowing how to code can be a valuable skill for any entrepreneur…
How to Get Repeat Business From Your Clients
If your small business depends on client projects, its long-term success will likely require you to build strong, ongoing relationships that encourage people to continue giving you new assignments. Here are some suggestions for turning one-time jobs…
4 Tips for Using Other People’s Content Legally
It can be a challenge for any small-business owner who hosts a blog to keep coming up with fresh content. First, there’s finding time to create posts on a daily, twice-weekly, or once-a-week basis. Second, sooner or later you may struggle to find…
How to Use Freebies to Get Customers
Giving away free stuff, whether it’s goods or services, can be a powerful marketing tool for any small business. But, like any other strategy, it should not be executed without a plan. Here are some tips for using freebies to attract customers —…
7 Ways to Get Better Results From the Emails You Send
It’s hard to imagine a communications strategy that doesn’t include email these days. Beyond internal uses, 41 percent of small businesses nationwide now use email to market to their customers, a nearly 25 percent increase from last year, a 2013…
Monday, August 5, 2013
How to Read a Cash Flow Statement
How much money does your company have available right now? That’s a question your cash flow statement can answer. As its name suggests, a cash flow statement charts the flow of money into and out of your business. It’s all about gauging liquidity…