Is your company going international? Taking your usual American approach to professional interactions with foreign customers and suppliers may alienate important clients. Before you attempt to work with someone outside the United States, consider the…
Monday, August 5, 2013
How to Work With International Customers and Suppliers
Deciding Whether to Lease or Buy for Your Business
Small-business owners often find that they need a fair amount of stuff — from office equipment to an actual office — to start a company. But that doesn’t necessarily mean they have to purchase everything outright. But when should you lease vs.…
Make Your Next Business Event a Success
Hosting a party, a conference, or another type of event can be a great way to promote your company, sell products or services, and forge new business relationships. But you’ll need to plan ahead to make sure your goals are met. Here are some pointers…
9 Steps to Making Your Online Content Go Viral
Content marketing is fast becoming the most effective way to promote your brand and build consumer confidence in your business. However, compiling loads of content on your company’s website is a huge waste of time if no one reads it. To increase the…
How to Learn From Your Mistakes in Business
Mistakes made in the course of running a small business are sometimes minor, sometimes costly. But with the right mindset, you can turn these errors — both your own and those of your employees — into opportunities to learn and improve future performance…
Swap Your Administrative Tasks for More Entrepreneurial Opportunities
You probably recognize that you are more valuable to your business as an entrepreneur than as an administrator. Yet a recent survey by Intuit Australia shows that entrepreneurs often neglect managing and growing their businesses because they inadvertently…
How to Refine your Pitch to Investors
If you’re looking to raise capital, you’ll almost certainly spend time in front of hard-eyed investors who have the power to write you big checks, provided that you and your business come across like winners. Here are some guidelines for making…